Thursday, September 15, 2011

Business Card Remake

The other day our Digital File Prep class was asked to recreate a business card based on the dummy given to us. The business card consisted of a two-sided card with an offset fold. The print job also consisted of two colors (pantone color and black). The other requirements for this job were to set up a .125'' bleed and .125'' margin.

Before even opening any designing software, I created a new folder with a certain name to identify the job. This way, everything that I would need to design for this one file would be all in one folder, decreasing the chances of a failed output on the design. Next, before even thinking of my design for this project I measured the model card given to find the specifics. I had found that the card was a 2" x 6.4" and had an offset score set at 2.9425" from the top. After gathering this info, I quickly set up a two page, one spread layout of the diameters in Adobe InDesign to give me the correct layout of the remake.


Second, I created a more personable logo to replace the one on the front in Adobe Illustrator. I exported that into a TIFF file in my special folder for this project, then placed it into my InDesign layout.

(rotated in native file)


Later, I decided the fonts that would apply in my design for the information on the inside of the card. I used the software Suitcase to activate the fonts so they would be displayed properly in InDesign as I worked on the job.
The tricky part was to keep all my elements (such as fonts and graphics (my TIFFS)) in one specific folder for this particular job so there would be no missing links and eliminate problems from appearing if they were to print.



The project was very helpful and taught me the importance of time constraints while practicing correct building of a design to avoid problems down the line.

No comments:

Post a Comment