Assignment #4: Publication Ad

Much like the newspaper ad, the publication ad also has variable measurements when designing for different magazines. So before I would even get to the designing process I needed to build my InDesign file based on the specifications provided by the magazine I would be planning on publishing my ad in. I decided to do a Canon camera as my advertisement, so I figured either a photographer magazine or even a design magazine would be appropriate to put my ad in. I looked through many magazine websites to try and gather the specs to build my ad; I finally stopped at GDUSA magazine's website and found the specs I needed to build my file. Here's what it said:

GD USA: http://www.gdusa.com/specifications.php

Specifications:

printed pages

FULL PAGE Trim Size: 8 ⅛" wide x 10 ⅞" high
Please set up your document size to 8 ⅛" x 10 ⅞" and add an additional ⅛" on all sides for bleed.

ACCEPTABLE FILE FORMAT High Resolution Acrobat PDF
FILES DUE:
15th of month preceding cover date
SHIP MATERIALS TO: Graphic Design USA
89 Fifth Avenue
Suite 901
New York, New York 10003
Attention: Rachel Goldberg
EMAIL MATERIALS TO: Rachel Goldberg
rgoldberg@gdusa.com


These specifications really didn't use the terms "live area" which we had discussed in class, which simplly mean that whatever is in the designated live area on your file structure is guaranteed to show up in the magazine and won't get lost after the trimming, bounding, or folding processes of the magazine. It is important to recognize this because most ads in a magazine are not cheap and if most the information is cut-off in the finalizing of the magazine, then you're simply out of luck. Below is my final design (bleed and trim marks are included in the photo).

Canon logo and T3i photo provided by Canon:
© 2011 Canon U.S.A., Inc. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.
Photo provided by Lauren Renfrow and microsoft tag provided by http://tag.microsoft.com/home.aspx .